Choosing Brandable vs Generic
Keyword Domain Names
When choosing a domain name, whether its a branding or generic keyword you need to consider the message that you want your name to send. In the past, corporations have found that a quality domains is vital to a website’s success. Most internet users will remember a website because of its name. That domain name could also influence other sites to link to it which can increase ranking with search engines such as Google, Yahoo and Bing. You should therefore learn what effects different domains can lead to.
Some e-marketing experts believe that “Branding” is a key factor when picking a domain name. So businesses choose a domain largely based on their brand name, some examples included are: eBay, Amazon, Apple and Microsoft.
On the other end of the spectrum some believe when choosing the appropriate domain name, it is important to research generic keyword product domains. Some companies use a keyword domain instead of a brand name, they do this to benefit from search engine traffic. These online businesses who use a generic keyword domain allows the website to rank higher for targeted keywords. Taking advantage of the search engines results and type-in traffic, capitalizing in potential sales.
Another option that most online companies practice is both. One perfect example is Toys R Us who actually has two domain names and have developed a site on each one, which are the brand domain ToysRUs.com and the product domain Toys.com. Whatever you choose, always keep in mind that you should have a quality domain name included in your marketing plan. Hopefully, these tips will help you in choosing a domain name and succeed in your online advertising endeavors.
These are names that are brands, trademarks, company names etc. that are owned by people and businesses. These names do not usually have a value other than to the owner of the trademark or brand. If a third party owns a trademarked domain name that does not belong to them, then this is frowned upon and usually illegal – commonly known as cybersquatting. Do not be tempted to own or purchase names like this – stick instead to descriptive or brandable names.
Examples include: Dell.com, DellComputers.com, WallStreetJournal.com
Brandable or nonsense names
Brandable domain names or nonsense domain names
These are names that do not usually have an inherent meaning or obvious use on their own and are usually combinations of words. Due to the enormous number of combinations available, these names do not typically have much or any value on their own. If you are starting a business then you can usually register a brandable .com name without having to pay a premium to a third party. When a brandable name is taken and used by a company it will then belong in the Trademarked name category.
Examples include: BlueHatRoofing.com, HappyFruit.com, ABCDcopywriting.com, Cool7Games.com